Charity Live Streams: The $75 Million Fundraising Idea Your Nonprofit Will Love
06 November 2019
How Does It Work?
Find The Right Platform For You
- Twitch: Since 2018, Twitch commands about a million viewers at any given time, putting it on par in viewership with major cable networks like Fox News, CNN and MSNBC. Nonprofits pair up with popular streamers to raise funds, like this Fortnite gamer who raised over $300,000 for St. Jude’s Hospital during his 4-hour stream.
- Tiltify: With over 400 registered charities and 40,000 streamers, this streaming platform is popular among organizations like the American Red Cross, Save The Children, and Make-A-Wish Foundation. It offers charity-focused tools like team fundraising, on-screen alerts, and incentives (polls, rewards, challenges) all designed to boost viewer excitement and generate donor activity.
- DonorDrive: Its Live Fundraising™ feature paired with Express Donate™ allows supporters to donate quickly without missing any live action. Plus, your nonprofit immediately sees the funds deposited into your account, so it’s a win-win situation for everyone involved.
Fundraising Ideas For Your Live Stream
- Speedrunning. The streamer plays through an entire game, or level of a game, as fast as possible to break a record. Often these speedruns come with additional rules (ex. no item upgrades allowed). For the gaming community, these record-breaking runs are an "utterly riveting” way to hook the audience’s attention — and then have your dedicated host redirect some of that attention toward your nonprofit’s cause.
- Incremental Incentives. There are two ways for the host to offer a reward that encourage viewers to donate: 1) when one individual donates a specific amount (ex. $50), and 2) when the overall funds raised by the community surpasses a specific amount (ex. $5000).
- Donation Matches. Ask a partner corporation to consider promoting a donation match during their live stream (ie. for every dollar donated by a viewer, the business will match it up to $2000).
- What did your audience react positively to during your stream?
- What, if anything, was a flop with your audience?
- Which of your actions, incentives or goals got the most donations?
- Which of these got the least attention?
- How did your community react when rewards were given or fundraising goals were met?
- Have you and your host thanked all your donors?