3 Major Ways That Automated Marketing Frees Your Nonprofit’s Time

The misconception surrounding the buzzwords "marketing automation” is that it’s a near-magical tool that lets you "set it and forget it” when it comes to your nonprofit’s marketing. Not true! Marketing automation doesn’t do all your marketing for you — it lets you scale whatever processes you already have. When done right, marketing automation frees up your limited resources and allows your team members to pursue more creative, meaningful work. When this happens, your...
Read more

Your Nonprofit’s Missed Opportunity: Are Your Volunteers Also Donors?

Does asking your volunteers to consider donating financially feel somewhat… icky to you? Like you’re asking for too much and don’t want to mess up the good thing the two of you have got going? Although this thinking is understandable, it may be causing you to miss out on your biggest donors. Research has uncovered that people who volunteer are 10x more likely to donate financially than non-volunteers, and 50% say they give more financial support because they volunteer (...
Read more

Scared of Social? Your Nonprofit’s Guide to Leveraging Social Media

So your nonprofit has decided to boldly make your mark in the social media world. Sweet! You’ll want to sign up for Facebook, Instagram, Twitter, Snapchat, LinkedIn… Heck, you’ve heard some organizations are even leveraging Pinterest to drive traffic, so you should probably jump on there too, right?! Avoid "Shiny New Object” Syndrome It might feel tempting to dive headfirst into these shiny new accounts all at once and exploring what they each have to offer. But...
Read more

4 Powerful Storytelling Angles For Your Nonprofit’s Next Campaign

When you’re at a loss for marketing ideas, the temptation can be very strong to spew out statistics at your potential donors. Hopefully, they’ll be able to grasp the impact their support can have for your cause, right? But human motivation is strongest when emotion is involved, and (needless to say) stats rarely inspire emotion. In order to inspire people to take action, you’ll need to tell a damn good story — but how? By using these 4 incredibly effective storytelling angles for your...
Read more

How & Why Your Nonprofit Should Be Targeting Generation Z (The Fastest Growing Volunteer Demographic)

    By now, you’ve probably read enough about the millennial generation to publish a mile-long book (or claw your eyes out, maybe). But what do you know of Generation Z, the upcoming cohort of teenagers and young adults who are the fastest growing volunteer demographic? Depending on who you ask, the general consensus for those considered to be Gen Z are born in or after 1998 (for reference, the oldest of this generation will soon be wrapping up college). Before...
Read more

These 6 Strategies Are Proven To Foster a Positive Workplace Culture

Stress levels are at an all-time high, and sadly, the workplace is the leading cause of that stress ( TSheets Survey, 2018 ). In order to increase the well-being of your nonprofit’s team members, they need to feel that they are part of an organization that truly cares about them. When you can foster a positive workplace culture, not only will productivity skyrocket, but your employees’ overall job satisfaction will enjoy a boost as well. 1. Prioritize Onboarding Training &...
Read more

These 6 Ingenious Nonprofit Hashtag Campaigns Will Inspire Your Next Marketing Campaign

There’s no getting around it — creating a marketing campaign that’s equal parts clever, entertaining, and memorable can be challenging. If you’re looking for a dose of inspiration for your nonprofit’s next marketing campaign, take a look at the following social media campaigns that showed just how powerful the use of a single hashtag can be to rally new supporters, bring in donations, and raise awareness for your cause. 1. ALS Association: #IceBucketChallenge The infamous Ice...
Read more

The Power of Data Storytelling in Non-Profit Marketing

How do you form a strong, memorable connection between your non-profit and your donors? You take advantage of one of the most powerful (and increasingly popular) communication tools - data storytelling! Data storytelling bridges the gap between hard data and human communication. Blending these two key components is necessary if you want to retain your donors’ attention to your cause. Why? Because the human brain has been hardwired over thousands of years to more easily remember...
Read more

Why Your Nonprofit Must Collect These 3 Data Types

  I have memories from when I was young of my parents sending monthly donations to a nonprofit that sponsored a child in a developing country. I also remember occasionally ripping open and peeking at my parents’ mail (oops!) hoping to find photos or updates about that little child in Rwanda. I would instead find a list of questions that the nonprofit requested my parents answer. Huh?! Disappointed, I would toss it aside before plopping down in front of the TV for the rest of the...
Read more
NP-Accelerator

Accelerate your Non-Profit's success with regular tips and advice that let you get the most out of your technology.

CATEGORIES