What is Direct Mail Fundraising?

  It’s one of the best ways to increase giving and grow your database! Direct mail fundraising will help you get support from donors by targeting them directly.  A mailpiece can ask them to become a monthly donor, make a first gift or upgrade their gift - all depending on your fundraising strategy and segmentation plan. There are many digital fundraising channels to choose from, however, direct mail still plays one of the most crucial roles in your integrated...
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The Complete Giving Tuesday Checklist for 2020

  Have you begun planning for Giving Tuesday? If your nonprofit decides to participate this year, we have a Giving Tuesday Checklist to get you started.  If you’re unfamiliar or new to Giving Tuesday, it’s a global day of giving. Since beginning in 2012, the digital event has grown drastically, reaching over 150 countries and raised above $1 Billion in the USA alone. Taking place on the first Tuesday of December, it kicks off the giving season and is a...
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Instagram for Nonprofits: Getting Started

  So you are in the beginning stages of your marketing journey and think, "we need an Instagram,” but have no idea where to start. If you’re new to the social platform or have never used it to market a business or charity before, don’t worry, it’s simple to set up.  There is a lot to do on Instagram for nonprofits. You can live stream events, share stunning photos and collect highlights of your Instagram stories. There are plenty of great social platforms...
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Top 5 Tips for your Nonprofit Email Subject Line

How important is your email’s subject line? 47% of people will open an email based on the subject line alone. The subject line is the most crucial part of your email, and making sure it is grabbing your reader’s attention has a significant impact on whether or not you’re being left unread.  How to Improve Your nonprofit Email Subject Line    Be More Personal There are many studies out there that found that emails using the recipient’s...
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Make Your Donors Smile With a Year-End Campaign Video

  You know the saying, "a picture speaks 1000 words” well, imagine what you can do in a video! Creating a year-end campaign video to showcase your accomplishments for 2020 is a great way to get creative and recap everything you’ve done in the past year.  Year-end campaign videos can:  Demonstrate the impact of the  year’s accomplishments Showcase your organization’s personality Thank your donors and let them know how they...
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Try These Giving Tuesday Ideas 2020

  Giving Tuesday is likely one of the busiest fundraising days for your charity. Whether you love it, hate it, or love to hate it, you can’t deny that it is a great way to raise awareness for your cause and participate in one of the year’s most significant giving events.  The best way to succeed in your Giving Tuesday campaign is to begin planning early so you have enough time to get your assets, vendors and other materials ready before the big day. So, if...
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Impress Donors by Perfecting Your Nonprofit Newsletter

  Your organization’s newsletter is a great way to build relationships with your donor base. They inform and engage readers on any updates within your organization and can become a powerful marketing tool. When done effectively, your nonprofit’s newsletter can help raise money, find volunteers, demonstrate gratitude and promote your programs.  Newsletters don't have to take hours of your time or look like modern works of art. They need to tell a compelling...
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TikTok for Charity: the Ultimate Guide

  TikTok is the hottest trend right now. Since Covid-19 hit, more and more people are downloading the app to their phones. If you haven't already gotten TikTok, you should! Not only is it super entertaining, but there is a whole section on TikTok for charity.   For those unfamiliar, the platform consists of creating videos dancing, lip-syncing, acting, singing, cooking, drawing, and so much more in a minute or less. I downloaded the app a few weeks ago and...
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Turn Organic Website Traffic Into Donations With These 3 Tips

    How many website visits does it take to get a donation? Well according to a study done by Next After, a nonprofit website will get just over 12,000 click-throughs a month and from those visitors 0.64% will make a donation in the same session.  As fundraisers, you already know that a lot goes into soliciting donations. Your website is a great place for people to learn more about your cause and values, but how can you turn these visitors into...
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