4 ‘Social Proof’ Techniques That Convince Supporters To Take Action

    Social proof is the positive influence that is created when an individual realizes that a mass of other people are doing something — that influence makes the individual conform and want to participate in that same thing too. Because we are social creatures, this strength in numbers is powerfully persuasive to our human psyche! Learn how to bake social proof into your website (and social media feeds) by taking advantage of the 4 techniques below....
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3 Vanity Metrics You Waste Time On (And What To Focus On Instead)

    On paper, it’s easy to see metrics as just a bunch of numbers — but metrics are fundamentally reports on people. Your nonprofit’s donation page getting 10,000 hits last month is a more abstract concept for our minds than realizing a stadium-full of people came across your donation form (neat!). Similarly, it can hurt to consider that 9,385 of those people saw your donor form and chose to walk away without supporting your cause (ouch). Therein lies the...
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Attract High-Quality Email Prospects With These 4 Strategies

    In an ideal world, you would be able to quickly download or buy a list of potential donors who would be ecstatic to support your nonprofit’s mission. After all, you know your target market of passionate supporters has to be out there… somewhere! But if you’ve read our previous article on the dangers of purchasing email lists , then you are well aware that there’s simply no shortcut to success when it comes to list growth. High-quality leads...
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Purchased Email Lists Are Not Only Ineffective, They’re Dangerous — Learn Why

    If you’ve been in the nonprofit industry long enough, then you surely know (or at least have a gut feeling) that purchasing your mailing list is a bad idea. If your fundraising campaigns aren’t doing too hot, or you’ve been struggling to grow your list past a certain size, the temptation to buy a "shortcut” to success can get the better of any of us. Did you know that it is now illegal to purchase mailing lists in Canada under the Canadian Anti-Spam...
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4 Major Keys For A Killer Text-To-Donate Campaign

    In a recent blog post, we covered the basics of what goes into a successful text-to-donate campaign and the reasons why it’s such a powerful fundraising method in today’s digital age. Read that post here: The Reasons Why Text-To-Donate Campaigns Are Super Effective In 2019   Today, we dive deeper into four critical things your nonprofit needs to consider before choosing to move forward with a text-to-donate fundraiser. Be mindful of these,...
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The Foolproof Way To Set Up Your Nonprofit’s Instagram For Success

You’re probably no stranger to Instagram, at least from a personal standpoint. You may use it compulsively to keep up with family, see what celebrities are up to, or share funny dog videos with your friends. You know well enough how to publish a new photo, post a comment, and write captions. But maintaining the Instagram account of a professional organization is a different ballgame. There are currently over 500 million daily users on the platform . No matter what the target...
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The Reasons Why Text-To-Donate Campaigns Are Super Effective In 2019

    With mobile giving up by a whopping 205% in 2018 , it’s important that nonprofits large and small seriously consider investing resources into mobile fundraising options for future campaigns. Encouraging donors to "text-to-donate” is an easy, convenient and user-friendly way to get your donors involved! How Does A Text-To-Donate Campaign Work? In a text-to-donate campaign, the nonprofit sets up A) a campaign keyword, and B) a mobile giving page....
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5 Attention-Stealing Subject Lines For Your Nonprofit’s Email Campaign

    Your subject lines have the power to make or break your email campaigns, so they’re not to be taken lightly. Nearly 50% of email recipients open an email based solely off the subject line, so it’s unwise to think that you can get away with a boring subject line just because the actual content of your email is important. With inboxes busier than ever, your subject lines need to command the reader’s attention, invoke their curiosity, make them laugh, or...
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Charity Live Streams: The $75 Million Fundraising Idea Your Nonprofit Will Love

Charity live streams are essentially the younger, cooler, trendier cousin of the charity telethon. And with the market value of streamed content expected to surpass $70 billion by 2020 , there’s clearly money to be made in this exploding online industry — live streaming events for charity have already raised over $75 million so far with no signs of slowing down. Considering the low overhead cost to run a charity live stream, your nonprofit (no matter how large or small) can get in on the...
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