Expand Your Donor Base With These 3 Cause Marketing Ideas

"Cause marketing,” or "cause-related marketing,” refers to a partnership between a business and a nonprofit organization. Typically, the arrangement is a mutually beneficial combination that ties a non-profit’s fundraising program into the marketing strategy of a business. Chances are you can think of a few of these partnerships off the top of your head, and it’s not mystery why! The concept has proved lucrative over the years, growing from a $120 million industry in 1990 to...
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Are your suggest gift amounts insulting your donors?

Ahh, the gift array. In the world of nonprofit fundraising, that section of suggested gift amounts assembled into neat little buttons has become a classic part of everybody’s online donation form. Gift arrays have become such a staple that most people don’t question how their use in your donation form helps or hurts your overall revenue — it’s become a case of follow the leader where organizations just assume it’s a good idea because so many other places are doing it. But is...
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5 Benefits Your Nonprofit Gains With An All-In-One Database

  True or false? 1 in 2 nonprofits are unsure about all the ways their organization is collecting data (Nonprofit Hub Survey, 2018). Okay, spoiler alert: the alarming statistic above? Unfortunately true. Nonprofits like these are at a clear disadvantage — if you can’t readily access all your data, your ability to make insightful decisions on behalf of your organization and your donors will suffer. Part of this problem stems from the fact that small- to...
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How Small Nonprofits Turn Big: Learn To Leverage Your Data

Many nonprofits get off to a promising start, but then struggle to make the jump from small to mid-sized, or larger. Why? Is it because they don’t have strong enough support yet? … Not necessarily.  The problem simply lies in a lack of options. It can feel like you just don’t have enough time in the day or room in your budget to keep up with the endless demands of a growing organization. Plus, data management is hard enough, and only gets more confusing when you...
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40 Volunteer Appreciation Ideas That Skyrocket Your Retention Rates [2019 Ultimate Guide]

You already know that your volunteers are incredibly valuable — in fact, they’re worth an average of $24.14 for every hour of their time, talent and skills they give to your organization ( Independent Sector Study, 2017 ). Of course, you also know your volunteers’ value goes far beyond any monetary amount. They bring a strong sense of community to your nonprofit that helps make the entire experience worthwhile, after all. So how can you make sure they understand how much you...
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3 Major Ways That Automated Marketing Frees Your Nonprofit’s Time

  The misconception surrounding the buzzwords "marketing automation” is that it’s a near-magical tool that lets you "set it and forget it” when it comes to your nonprofit’s marketing. Not true! Marketing automation doesn’t do all your marketing for you — it lets you scale whatever processes you already have. When done right, marketing automation frees up your limited resources and allows your team members to pursue more creative, meaningful work. When this happens, your...
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Your Nonprofit’s Missed Opportunity: Are Your Volunteers Also Donors?

Does asking your volunteers to consider donating financially feel somewhat… icky to you? Like you’re asking for too much and don’t want to mess up the good thing the two of you have got going? Although this thinking is understandable, it may be causing you to miss out on your biggest donors. Research has uncovered that people who volunteer are 10x more likely to donate financially than non-volunteers, and 50% say they give more financial support because they volunteer (...
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Scared of Social? Your Nonprofit’s Guide to Leveraging Social Media

So your nonprofit has decided to boldly make your mark in the social media world. Sweet! You’ll want to sign up for Facebook, Instagram, Twitter, Snapchat, LinkedIn… Heck, you’ve heard some organizations are even leveraging Pinterest to drive traffic, so you should probably jump on there too, right?! Avoid "Shiny New Object” Syndrome It might feel tempting to dive headfirst into these shiny new accounts all at once and exploring what they each have to offer. But...
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4 Powerful Storytelling Angles For Your Nonprofit’s Next Campaign

When you’re at a loss for marketing ideas, the temptation can be very strong to spew out statistics at your potential donors. Hopefully, they’ll be able to grasp the impact their support can have for your cause, right? But human motivation is strongest when emotion is involved, and (needless to say) stats rarely inspire emotion. In order to inspire people to take action, you’ll need to tell a damn good story — but how? By using these 4 incredibly effective storytelling angles...
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