Donation Page Best Practices

Your donation page is the last stop a donor will take in their online giving journey, so it needs to be perfect! Studies have shown that online giving is growing at three times the rate of overall giving. So having an exceptional donation page means securing online donors and tracking conversion rates.  What makes a great donation page? It needs to be clean, quick and motivate your visitor to take the final step in the giving process. If you haven’t already...
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How to Write An Annual Fundraising Appeal Letter

  Now the leaves are turning red, there's a cold breeze in the air, and pumpkin spice lattes are available to order, it's time to learn how to write an annual fundraising appeal letter that your donors will love. Saying thank you to your donors is a huge part of building that relationship with them, and encouraging them to increase their giving. 65% of donors only give once and out that group, 80% said they could have been convinced to make a second donation, which...
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Guide to Charitable Donation Receipts

  Are you making the most of your charitable donation receipt? They aren’t just about giving your donor a tax exemption. Your donation acknowledgement email can be a place to tell your story, thank your donors and build your relationship with them.  Charitable donation receipts are essential. They help you cover your bases with the IRS or CRA, track your donations, and are crucial to successful donor relationships. Prompt, accurate and thoughtful gift...
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Benefits of Data-Driven Fundraising

  How does your organization set goals for your fundraising and strategic plans? The first thing you should look at when deciding on new ways to move forward is analyzing your past and asking questions on what works, how to improve and how to stay relevant.  Collecting and analyzing your donor data is so vital to your nonprofit’s success. Data-driven fundraising is smart fundraising because you are using statistics and known variables to drive your...
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Maeve Strathy Senior Strategist at Blakely Talks Communication

  Mass marketing and communication channels are a great way to reach a lot of people at once, but runs the risk of seeming impersonal to your audience. When crafting your emails, websites and landing pages, it’s important to keep your donor’s journey in mind and use it to guide your decisions.  Maeve Strathy knows this all too well and has helped organizations fundraise through digital platforms for over 12 years. Currently working as a...
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Try These Giving Tuesday Ideas 2020

  Giving Tuesday is likely one of the busiest fundraising days for your charity. Whether you love it, hate it, or love to hate it, you can’t deny that it is a great way to raise awareness for your cause and participate in one of the year’s most significant giving events.  The best way to succeed in your Giving Tuesday campaign is to begin planning early so you have enough time to get your assets, vendors and other materials ready before the big day. So, if...
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Denny Young On Recruiting Your Board

  //   Your board members can make or break your nonprofit. Having a strong, engaged and active board will help your organization with the governance needed to hit your ambitious goals. Denny Young comes on the podcast today to share how to recruit board members that are passionate, engaged and excited about your cause.  Denny Young has been working in the nonprofit space for over 30 years. As a professor and consultant, he has...
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7 Characteristics of a Successful Fundraiser

    What makes a great fundraiser? There are several critical characteristics of a successful fundraiser that you should have when considering a job in development. It may seem that these fundraising skills are innate, but you can learn them through persistent practicing.  So if you're looking to brush up on your skills or want to know if a career in fundraising is right for you, this is a great place to start! 1. You're a Great Listener An...
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Steven Aguiar Founder of Good Goes Further Talks Digital Marketing for Nonprofits

    Your digital fundraising strategy helps bring awareness to your organization and is an essential addition to your overall integrated fundraising strategy. If you have been looking for a way to grow  your marketing efforts or not sure what tactics to focus on, today’s episode will cover all the basics you need to get started.  Steven Aguiar is a seasoned digital marketer and founder of Good Goes Further, he helps...
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