The Complete Giving Tuesday Checklist for 2020

  Have you begun planning for Giving Tuesday? If your nonprofit decides to participate this year, we have a Giving Tuesday Checklist to get you started.  If you’re unfamiliar or new to Giving Tuesday, it’s a global day of giving. Since beginning in 2012, the digital event has grown drastically, reaching over 150 countries and raised above $1 Billion in the USA alone. Taking place on the first Tuesday of December, it kicks off the giving season and is a...
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Dot Org Solution’s Sara Lundenberger Gives Her Advice on Board Communications

//   Have you ever disagreed with a board member? Or had a board leader who didn’t quite understand how your nonprofit works? Depending on your board’s beliefs, backgrounds and professional experiences, they may not see eye to eye with everything you do in your organization. When that happens, you need to communicate effectively to see it through.  Sara Lundenberger is Director of Nonprofit Consultant at Dot Org Solutions in...
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Instagram for Nonprofits: Getting Started

  So you are in the beginning stages of your marketing journey and think, "we need an Instagram,” but have no idea where to start. If you’re new to the social platform or have never used it to market a business or charity before, don’t worry, it’s simple to set up.  There is a lot to do on Instagram for nonprofits. You can live stream events, share stunning photos and collect highlights of your Instagram stories. There are plenty of great social platforms...
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Top 5 Tips for your Nonprofit Email Subject Line

How important is your email’s subject line? 47% of people will open an email based on the subject line alone. The subject line is the most crucial part of your email, and making sure it is grabbing your reader’s attention has a significant impact on whether or not you’re being left unread.  How to Improve Your nonprofit Email Subject Line    Be More Personal There are many studies out there that found that emails using the recipient’s...
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Donor Engine Welcomes Our Newest Clients: Life Water and the Vancouver Symphony Orchestra

  Donor Engine is excited to announce that Lifewater Canada and the Vancouver Symphony Orchestra have recently joined our client list. Both organizations have signed up for Donor Engine, our all-in-one data solution.  Lifewater opened its doors in 1995, intending to save as many lives as possible by providing clean drinking water and educational opportunities for both girls and boys. Their vision is to provide equal opportunities for people living...
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Sabine Soumare From Ryerson’s Diversity Institute On Becoming Better Allies In the Nonprofit Industry

  //   How can we do better? The Black Live Matter movement has made the world aware of the injustices affecting the black community. It’s time for change.  Ryerson University recently released their Diversity Leaders Report from the Diversity Institute and found that although there are more female leaders on boards there is still a long way to go for black and marginalized communities. With over one fifth of...
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Make Your Donors Smile With a Year-End Campaign Video

  You know the saying, "a picture speaks 1000 words” well, imagine what you can do in a video! Creating a year-end campaign video to showcase your accomplishments for 2020 is a great way to get creative and recap everything you’ve done in the past year.  Year-end campaign videos can:  Demonstrate the impact of the  year’s accomplishments Showcase your organization’s personality Thank your donors and let them know how they...
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Year-End Giving Statistics Every Fundraiser Needs to Know

With only one week left in September, the last quarter of the year is right around the corner and now is the time to start thinking about your year-end strategy. Between Giving Tuesday and December 31, the last month of the year is the busiest for fundraisers.  Knowledge is power when it comes to planning, and we’re not just talking about your donor data . Use the giving statistics below as a bouncing board to start planning your fundraising campaigns and...
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Julia Campbell Founder of J Campbell Social Marketing On Social Media Strategy

      Your social media shouldn’t be stressful. As a key part of your digital strategy , your social channels are a great place to tell your story, connect with your audience and have fun! Julia Campbell has been helping nonprofit organizations for years, fine-tuning and teaching ways to simplify their social media strategy.  Julia Campbell is a consultant and author who specializes in online fundraising and communications. Her book...
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