Is your monthly giving program not working? Let’s fix that!

  Monthly giving programs are an essential addition to your fundraising strategy.  Having a steady stream of funds will provide you with peace of mind, dependable income and contribute to your organization's overall stability. Whether you are looking to develop a monthly giving program or hope to improve on the one you already have, we are here to help you find success.  Recurring donations can become a considerable asset to your...
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Karen Link on Building Resiliency While Coping with the “New Normal”

  //   How have your daily operations changed since March? Whether it’s you had to adapt to working from home, taking extra precautions or trying new ideas we all had to be resilient in some capacity over the last few months. Facing new challenges means finding ways to work through them and bounce back, but what does that mean when we’re defining a new normal? Karen Link is the Executive Director of Volunteer Alberta and has been...
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Quick Guide to a Successful End of Year Giving Campaign

  We’re weeks away from 2021! Even though we’re at the edge of our seats, waiting for this year to end, there is still a lot to do. End of year giving is the busiest time of the year, and we want to help you spread the word and raise funds to end 2020 on a good note.  People’s generosity seems to skyrocket at the end of the year. By November and December, people are ready and willing to donate their time and money to the causes they care about. Your...
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5 Things You Need in Your Giving Tuesday Toolkit

    2020 has been a whirlwind of events. As we quickly approach December 1st, we’ve put together our list of 5 things you need in your Giving Tuesday Toolkit.  In 2019 alone, #GivingTuesday generated more than 9.2 million impressions worldwide , raised over $120 million through Facebook and broke PayPal records by raising $106 million through their matching program.  This year has brought the world closer together, and more...
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City Kidz Founder Todd Bender on Finding Success and Growing Across Canada

    //   Todd Bender didn’t always run a nonprofit. In fact, although he originally went to bible school in the hopes of becoming a minister, now he runs City Kidz , an organization helping children in poverty by showing them they aren’t alone.  After meeting a young boy named Shawn, Todd knew this was his calling and devoted his life to growing his organization. He has learned some incredible lessons along the way,...
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5 Direct Mail Fundraising Strategies that Work

Direct mail isn’t old fashioned. Mixing direct mail fundraising with your digital marketing strategy is a combination that can’t be beat! 35% of donors say they prefer to respond to direct mail by giving digitally, and 50% of donors say they will respond to a direct mail appeal if they see the same call to action online - demonstrating the power of integrated campaigns! Many people still value print marketing, premiums and bounce-backs, and using it alongside your...
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Beginners Guide to Creating a Digital Fundraising Strategy

    Has your organization been having a hard time fundraising through the pandemic? A lot of nonprofits have. Traditional fundraising activities like events, galas, and auctions have come to a halt, and nonprofits need to find new fundraising methods. They’ve needed to ask themselves how to create a digital fundraising strategy.  Creating a strong inbound marketing plan will attract new supporters for your cause, connect your organization to valuable...
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Take the Major Gifts Challenge with Special Guest Amy Einstein

    //   How much time are you dedicating to major gifts a week? Well, fundraising consultant and industry legend Amy Eisenstein suggests  that committing 5 hours each week to your major gift strategy can make a huge difference.  Working in the industry for over 20 years, Amy has helped nonprofits raise millions by simplifying the development process.  Today she joins us on the show to share how you can...
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What is Direct Mail Fundraising?

  It’s one of the best ways to increase giving and grow your database! Direct mail fundraising will help you get support from donors by targeting them directly.  A mailpiece can ask them to become a monthly donor, make a first gift or upgrade their gift - all depending on your fundraising strategy and segmentation plan. There are many digital fundraising channels to choose from, however, direct mail still plays one of the most crucial roles in your integrated...
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