Fundraising Superheroes Episode 11: John Paul de Silva On How Nonprofits Can Engage Supporters During the Covid-19 Pandemic
The Corona Virus has been changing the way people live and work all over the world and has a lot of people working from home. As a nonprofit organization it is hard to carry on when working from home but you can use this time to engage your supporters online. John Paul de Silva joins us this week from Hopeful Inc to share advice on how to use social media to connect with your audience during the pandemic.
He shares that it's important to go beyond just posting lots of content he explains, "I think one thing nonprofits need to recognize is there is also that listening aspect. One thing I really encourage nonprofits to be doing especially during the time of Covid-19 is todo a lot of social listening. What that would entail is searching for keywords for example #covid19 or keywords related to your nonprofit”
He shares that the best way to contribute to the conversation around Covid-19 is to share knowledge and connect with what your supporters are going through as it is affecting us all. Ask yourself how you can help others, "look at the type of nonprofit you are and use that to your advantage”.