On paper, it’s easy to see metrics as just a bunch of numbers — but metrics are fundamentally reports on people. Your nonprofit’s donation page getting 10,000 hits last...

In our digital age where a donor’s every action is documented, it’s becoming easier and easier to fall down the rabbit hole of so-called ‘vanity metrics’ when measuring your...

"Cause marketing,” or "cause-related marketing,” refers to a partnership between a business and a nonprofit organization. Typically, the arrangement is a mutually beneficial combination that...

Building a website for your nonprofit campaign is a great way to get your message out there and attract donors. However, designing a website for a nonprofit on a mission is...

In recent years, percentage-based billing has become more and more common for vendors in the non-profit space, particularly to charge for the portions of their service that involve...

Big data has changed the way big nonprofits operate. Over the past decade, the power of data analysis has provided forward-thinking nonprofits invaluable insights and direction that has...