Optimizing your campaign website for maximum results!

    Building a website for your nonprofit campaign is a great way to get your message out there and attract donors. However, designing a website for a nonprofit on a mission is different from building a typical website! It's a task that takes care and clarity if you want to fully realize the potential of your campaign's web presence. With that in mind, we've put together a list of some of the most important elements of a successful nonprofit website. Keep things...
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Percentage based billing is just about the worst thing ever.

  In recent years, percentage-based billing has become more and more common for vendors in the non-profit space, particularly to charge for the portions of their service that involve credit card / financial transactions. So instead of charging you a monthly / annual fee, you pay a certain % of each transaction you process using their service.  Now it’s beyond question that this is a fantastic and profitable business model. Let’s look at Visa Inc. who contrary to...
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Creating a real data driven strategy

Big data has changed the way big nonprofits operate. Over the past decade, the power of data analysis has provided forward-thinking nonprofits invaluable insights and direction that has improved every aspect of their operations. From being able to measure the exact success or failure of their initiatives and refining them to be more effective, to being able to customize targeted retention campaigns, big nonprofits with access to powerful CRM solutions have been benefiting tremendously...
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