Top 5 Tips for your Nonprofit Email Subject Line

How important is your email’s subject line? 47% of people will open an email based on the subject line alone. The subject line is the most crucial part of your email, and making sure it is grabbing your reader’s attention has a significant impact on whether or not you’re being left unread.  How to Improve Your nonprofit Email Subject Line    Be More Personal There are many studies out there that found that emails using the recipient’s...
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Benefits of Data-Driven Fundraising

  How does your organization set goals for your fundraising and strategic plans? The first thing you should look at when deciding on new ways to move forward is analyzing your past and asking questions on what works, how to improve and how to stay relevant.  Collecting and analyzing your donor data is so vital to your nonprofit’s success. Data-driven fundraising is smart fundraising because you are using statistics and known variables to drive your...
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TikTok for Charity: the Ultimate Guide

  TikTok is the hottest trend right now. Since Covid-19 hit, more and more people are downloading the app to their phones. If you haven't already gotten TikTok, you should! Not only is it super entertaining, but there is a whole section on TikTok for charity.   For those unfamiliar, the platform consists of creating videos dancing, lip-syncing, acting, singing, cooking, drawing, and so much more in a minute or less. I downloaded the app a few weeks ago and...
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6 Creative Online Fundraising Ideas That Your Donors Will Love!

  Covid-19 has caused us all to stay indoors and move a lot of our fundraisers online. Being that we can't interact with each other face to face we have to find new ways to engage donors online. Luckily, we are in a very digital age and there are tons of fundraisers you can do using just your laptop and a creative idea! 1. Host a Virtual Gala A lot of the organization's Gala’s were either canceled or postponed this year because of the virus, but another option is...
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High-Value Nonprofit Conferences Worth Your Investment In 2020

  Just as corporate professionals seek to build upon their skills and expand their knowledge base to remain relevant in their industries, a professional in the nonprofit sector is no different. But there are dozens of pricey (and seemingly worthwhile) conferences available every year. How do you know which ones are worth your investment? If you’re looking to attend a nonprofit conference in 2020, then be sure to take note of the conferences (ordered chronologically by...
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The Ultimate Guide to Creating a Successful Capital Campaign for Beginners

So what exactly is a Capital Campaign and When Should I Use It?  It’s an intensive fundraising effort to raise a substantial amount of money for a project or product within a specific deadline. They require a lot of coordination and cooperation not only from your organization, but also the community. For a capital campaign to work everyone needs to have all hands on deck and be focused on engaging the community.  These types of campaigns are normally...
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3 Vanity Metrics You Waste Time On (And What To Focus On Instead)

    On paper, it’s easy to see metrics as just a bunch of numbers — but metrics are fundamentally reports on people. Your nonprofit’s donation page getting 10,000 hits last month is a more abstract concept for our minds than realizing a stadium-full of people came across your donation form (neat!). Similarly, it can hurt to consider that 9,385 of those people saw your donor form and chose to walk away without supporting your cause (ouch). Therein lies the...
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Why These 2 Donor Metrics Matter Most (& How To Calculate Yours)

    In our digital age where a donor’s every action is documented, it’s becoming easier and easier to fall down the rabbit hole of so-called ‘vanity metrics’ when measuring your nonprofit’s success. Social media platforms, websites, CRM systems, and email marketing platforms all offer data for every little thing imaginable. You can track bounce rates, click through rates, social media likes and shares, web traffic sources, page views, post impressions… the list...
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Expand Your Donor Base With These 3 Cause Marketing Ideas

"Cause marketing,” or "cause-related marketing,” refers to a partnership between a business and a nonprofit organization. Typically, the arrangement is a mutually beneficial combination that ties a non-profit’s fundraising program into the marketing strategy of a business. Chances are you can think of a few of these partnerships off the top of your head, and it’s not mystery why! The concept has proved lucrative over the years, growing from a $120 million industry in 1990 to...
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