6 Nonprofit Podcasts You Can Listen to While Working From Home

  When I'm working from home I always want to have something playing in the background, and my latest obsession has been podcasts. They are a great way to learn more about your industry and also have some fun while working. There are a lot of great nonprofit centred podcasts out there but here are a few of my favourites.  1. Whole Whale Podcast      This podcast focuses on talking about technology and marketing that relates to...
Read more

6 Creative Online Fundraising Ideas That Your Donors Will Love!

  Covid-19 has caused us all to stay indoors and move a lot of our fundraisers online. Being that we can't interact with each other face to face we have to find new ways to engage donors online. Luckily, we are in a very digital age and there are tons of fundraisers you can do using just your laptop and a creative idea! 1. Host a Virtual Gala A lot of the organization's Gala’s were either canceled or postponed this year because of the virus, but another option is...
Read more

High-Value Nonprofit Conferences Worth Your Investment In 2020

  Just as corporate professionals seek to build upon their skills and expand their knowledge base to remain relevant in their industries, a professional in the nonprofit sector is no different. But there are dozens of pricey (and seemingly worthwhile) conferences available every year. How do you know which ones are worth your investment? If you’re looking to attend a nonprofit conference in 2020, then be sure to take note of the conferences (ordered chronologically by...
Read more

The Ultimate Guide to Creating a Successful Capital Campaign for Beginners

So what exactly is a Capital Campaign and When Should I Use It?  It’s an intensive fundraising effort to raise a substantial amount of money for a project or product within a specific deadline. They require a lot of coordination and cooperation not only from your organization, but also the community. For a capital campaign to work everyone needs to have all hands on deck and be focused on engaging the community.  These types of campaigns are normally...
Read more

3 Vanity Metrics You Waste Time On (And What To Focus On Instead)

    On paper, it’s easy to see metrics as just a bunch of numbers — but metrics are fundamentally reports on people. Your nonprofit’s donation page getting 10,000 hits last month is a more abstract concept for our minds than realizing a stadium-full of people came across your donation form (neat!). Similarly, it can hurt to consider that 9,385 of those people saw your donor form and chose to walk away without supporting your cause (ouch). Therein lies the...
Read more

Why These 2 Donor Metrics Matter Most (& How To Calculate Yours)

    In our digital age where a donor’s every action is documented, it’s becoming easier and easier to fall down the rabbit hole of so-called ‘vanity metrics’ when measuring your nonprofit’s success. Social media platforms, websites, CRM systems, and email marketing platforms all offer data for every little thing imaginable. You can track bounce rates, click through rates, social media likes and shares, web traffic sources, page views, post impressions… the list...
Read more

Expand Your Donor Base With These 3 Cause Marketing Ideas

"Cause marketing,” or "cause-related marketing,” refers to a partnership between a business and a nonprofit organization. Typically, the arrangement is a mutually beneficial combination that ties a non-profit’s fundraising program into the marketing strategy of a business. Chances are you can think of a few of these partnerships off the top of your head, and it’s not mystery why! The concept has proved lucrative over the years, growing from a $120 million industry in 1990 to...
Read more

Optimizing your campaign website for maximum results!

    Building a website for your nonprofit campaign is a great way to get your message out there and attract donors. However, designing a website for a nonprofit on a mission is different from building a typical website! It's a task that takes care and clarity if you want to fully realize the potential of your campaign's web presence. With that in mind, we've put together a list of some of the most important elements of a successful nonprofit website. Keep things...
Read more

Percentage based billing is just about the worst thing ever.

  In recent years, percentage-based billing has become more and more common for vendors in the non-profit space, particularly to charge for the portions of their service that involve credit card / financial transactions. So instead of charging you a monthly / annual fee, you pay a certain % of each transaction you process using their service.  Now it’s beyond question that this is a fantastic and profitable business model. Let’s look at Visa Inc. who contrary to...
Read more
NP-Accelerator

Accelerate your Non-Profit's success with regular tips and advice that let you get the most out of your technology.