3 Major Ways That Automated Marketing Frees Your Nonprofit’s Time

  The misconception surrounding the buzzwords "marketing automation” is that it’s a near-magical tool that lets you "set it and forget it” when it comes to your nonprofit’s marketing. Not true! Marketing automation doesn’t do all your marketing for you — it lets you scale whatever processes you already have. When done right, marketing automation frees up your limited resources and allows your team members to pursue more creative, meaningful work. When this happens, your...
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Scared of Social? Your Nonprofit’s Guide to Leveraging Social Media

So your nonprofit has decided to boldly make your mark in the social media world. Sweet! You’ll want to sign up for Facebook, Instagram, Twitter, Snapchat, LinkedIn… Heck, you’ve heard some organizations are even leveraging Pinterest to drive traffic, so you should probably jump on there too, right?! Avoid "Shiny New Object” Syndrome It might feel tempting to dive headfirst into these shiny new accounts all at once and exploring what they each have to offer. But...
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4 Powerful Storytelling Angles For Your Nonprofit’s Next Campaign

When you’re at a loss for marketing ideas, the temptation can be very strong to spew out statistics at your potential donors. Hopefully, they’ll be able to grasp the impact their support can have for your cause, right? But human motivation is strongest when emotion is involved, and (needless to say) stats rarely inspire emotion. In order to inspire people to take action, you’ll need to tell a damn good story — but how? By using these 4 incredibly effective storytelling angles...
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These 6 Ingenious Nonprofit Hashtag Campaigns Will Inspire Your Next Marketing Campaign

There’s no getting around it — creating a marketing campaign that’s equal parts clever, entertaining, and memorable can be challenging. If you’re looking for a dose of inspiration for your nonprofit’s next marketing campaign, take a look at the following social media campaigns that showed just how powerful the use of a single hashtag can be to rally new supporters, bring in donations, and raise awareness for your cause. 1. ALS Association: #IceBucketChallenge The infamous Ice...
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The Power of Data Storytelling in Non-Profit Marketing

How do you form a strong, memorable connection between your non-profit and your donors? You take advantage of one of the most powerful (and increasingly popular) communication tools - data storytelling! Data storytelling bridges the gap between hard data and human communication. Blending these two key components is necessary if you want to retain your donors’ attention to your cause. Why? Because the human brain has been hardwired over thousands of years to more easily remember...
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Want To Step Up Your Email Campaigns? Read This First

  Online giving has grown by 23% over the past year, and a significant slice of that online revenue (28%) was generated through email-based marketing. There is a catch though: stats also show that response rates to email campaigns have shrunk by 9%. So while email campaigns should still demand a strong focus of your fundraising efforts, they now require more sophisticated strategy to produce fundraising results. Fundraising emails can be hard to get right....
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Millennials might be your nonprofit's future

    We've all heard the clichés about millennials "killing” businesses. Breathless articles scrutinizing the generations spending habits and differing priorities from their parents and grandparents. In headlines spanning nearly the last decade, millennials have been blamed for the death of everything from posh country club golf courses, to the humble table napkin. But, what do they mean for nonprofits? A potentially bright future....
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How email marketing can help turn new donors into long-term stakeholders

    Every new donor you earn is a victory, but it's only the beginning of the battle! Now that you've earned a new donor, you need to keep them, and one of the best ways of turning a fresh donor into a valued long-term donor is through email marketing. Don't let the name throw you off, email marketing doesn't need to be cynical or obnoxious. When done right, it can be a great way to keep your donors engaged, connected, and in the loop. Email marketing should be...
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Writing the perfect appeal letter

  Writing an appeal letter is one of those things that seems easy, right up until you have to put pen to paper. When you get right down to it, an appeal letter is making an extraordinary request, you're asking people to not only give up their hard-earned dollars for a cause, you're asking them to trust you to make the most of that money as well. It's a big ask. When you write an appeal letter, you have to make your case quickly and convincingly. You only get one chance...
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