Writing the perfect appeal letter
Writing an appeal letter is one of those things that seems easy, right up until you have to put pen to paper. When you get right down to it, an appeal letter is making an extraordinary request, you're asking people to not only give up their hard-earned dollars for a cause, you're asking them to trust you to make the most of that money as well. It's a big ask.
When you write an appeal letter, you have to make your case quickly and convincingly. You only get one chance...