Millennials might be your nonprofit's future

    We've all heard the clichés about millennials "killing” businesses. Breathless articles scrutinizing the generations spending habits and differing priorities from their parents and grandparents. In headlines spanning nearly the last decade, millennials have been blamed for the death of everything from posh country club golf courses, to the humble table napkin. But, what do they mean for nonprofits? A potentially bright future....
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How email marketing can help turn new donors into long-term stakeholders

    Every new donor you earn is a victory, but it's only the beginning of the battle! Now that you've earned a new donor, you need to keep them, and one of the best ways of turning a fresh donor into a valued long-term donor is through email marketing. Don't let the name throw you off, email marketing doesn't need to be cynical or obnoxious. When done right, it can be a great way to keep your donors engaged, connected, and in the loop. Email marketing should be...
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Writing the perfect appeal letter

  Writing an appeal letter is one of those things that seems easy, right up until you have to put pen to paper. When you get right down to it, an appeal letter is making an extraordinary request, you're asking people to not only give up their hard-earned dollars for a cause, you're asking them to trust you to make the most of that money as well. It's a big ask. When you write an appeal letter, you have to make your case quickly and convincingly. You only get one chance...
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Thank your donors like you mean it

Its true that giving is its own reward, but a little gratitude doesn't hurt! When you're running a charitable organization, you want your donors to know how much you appreciate their contribution to your cause. The best way to do that is with the perfect thank you letter. Share your passion A thank you letter is not the place to play coy. When you're writing on behalf of an organization to a large number of people, it's easy to slip into a very distant and formal voice....
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