How To Pitch Your Nonprofit To The Media Without Freaking Out

    " Make your pitch! ” Does that phrase alone make your skin crawl?  Building and maintaining a positive relationship with the media isn’t necessarily difficult. And it should be an important aspect of every nonprofit’s marketing strategy (no matter how large or small your organization!).However, getting featured in a news outlet or noticed by a journalist does take a certain amount of persistence — especially when you’re first starting out. Ready to get...
Read more

Expand Your Donor Base With These 3 Cause Marketing Ideas

"Cause marketing,” or "cause-related marketing,” refers to a partnership between a business and a nonprofit organization. Typically, the arrangement is a mutually beneficial combination that ties a non-profit’s fundraising program into the marketing strategy of a business. Chances are you can think of a few of these partnerships off the top of your head, and it’s not mystery why! The concept has proved lucrative over the years, growing from a $120 million industry in 1990 to...
Read more

Are your suggest gift amounts insulting your donors?

Ahh, the gift array. In the world of nonprofit fundraising, that section of suggested gift amounts assembled into neat little buttons has become a classic part of everybody’s online donation form. Gift arrays have become such a staple that most people don’t question how their use in your donation form helps or hurts your overall revenue — it’s become a case of follow the leader where organizations just assume it’s a good idea because so many other places are doing it. But is...
Read more

3 Major Ways That Automated Marketing Frees Your Nonprofit’s Time

  The misconception surrounding the buzzwords "marketing automation” is that it’s a near-magical tool that lets you "set it and forget it” when it comes to your nonprofit’s marketing. Not true! Marketing automation doesn’t do all your marketing for you — it lets you scale whatever processes you already have. When done right, marketing automation frees up your limited resources and allows your team members to pursue more creative, meaningful work. When this happens, your...
Read more

Scared of Social? Your Nonprofit’s Guide to Leveraging Social Media

So your nonprofit has decided to boldly make your mark in the social media world. Sweet! You’ll want to sign up for Facebook, Instagram, Twitter, Snapchat, LinkedIn… Heck, you’ve heard some organizations are even leveraging Pinterest to drive traffic, so you should probably jump on there too, right?! Avoid "Shiny New Object” Syndrome It might feel tempting to dive headfirst into these shiny new accounts all at once and exploring what they each have to offer. But...
Read more

4 Powerful Storytelling Angles For Your Nonprofit’s Next Campaign

When you’re at a loss for marketing ideas, the temptation can be very strong to spew out statistics at your potential donors. Hopefully, they’ll be able to grasp the impact their support can have for your cause, right? But human motivation is strongest when emotion is involved, and (needless to say) stats rarely inspire emotion. In order to inspire people to take action, you’ll need to tell a damn good story — but how? By using these 4 incredibly effective storytelling angles...
Read more

These 6 Ingenious Nonprofit Hashtag Campaigns Will Inspire Your Next Marketing Campaign

There’s no getting around it — creating a marketing campaign that’s equal parts clever, entertaining, and memorable can be challenging. If you’re looking for a dose of inspiration for your nonprofit’s next marketing campaign, take a look at the following social media campaigns that showed just how powerful the use of a single hashtag can be to rally new supporters, bring in donations, and raise awareness for your cause. 1. ALS Association: #IceBucketChallenge The infamous Ice...
Read more

The Power of Data Storytelling in Non-Profit Marketing

How do you form a strong, memorable connection between your non-profit and your donors? You take advantage of one of the most powerful (and increasingly popular) communication tools - data storytelling! Data storytelling bridges the gap between hard data and human communication. Blending these two key components is necessary if you want to retain your donors’ attention to your cause. Why? Because the human brain has been hardwired over thousands of years to more easily remember...
Read more

Want To Step Up Your Email Campaigns? Read This First

  Online giving has grown by 23% over the past year, and a significant slice of that online revenue (28%) was generated through email-based marketing. There is a catch though: stats also show that response rates to email campaigns have shrunk by 9%. So while email campaigns should still demand a strong focus of your fundraising efforts, they now require more sophisticated strategy to produce fundraising results. Fundraising emails can be hard to get right....
Read more