Turn Organic Website Traffic Into Donations With These 3 Tips

    How many website visits does it take to get a donation? Well according to a study done by Next After, a nonprofit website will get just over 12,000 click-throughs a month and from those visitors 0.64% will make a donation in the same session.  As fundraisers, you already know that a lot goes into soliciting donations. Your website is a great place for people to learn more about your cause and values, but how can you turn these visitors into...
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How to Get Ready For the Covid-19 Relief Giving Tuesday Event

  So a lot of you know about Giving Tuesday. It’s a global movement that normally happens the first week of December as a way to help the community get involved with volunteering and donating to local charities. Well, in a few weeks on May 5, 2020 there is another Giving Tuesday event happening as an emergency response to the needs caused by Covid-19.    The Giving Tuesday website describes this action as a day to "rally people around the world to tap into the...
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How to Use The Different Facebook Fundraising Features

  The Facebook fundraising tool is a fantastic way for people to easily donate to your organization right off of their social media. Not only can you start your own fundraisers, you can register your nonprofit into a database for people to choose from to post on their timelines. With Birthday fundraisers growing in popularity, having your nonprofit easily accessible on Facebook will not only help you raise money but also awareness of your...
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Corporate Matching Gift Programs: A $4-7 BILLION Missed Opportunity

    It’s no secret that donor acquisition is time-consuming and expensive for nonprofits of all sizes. But how enticing would it be if your efforts were guaranteed to bring in at least 2X the donor’s original gift? Well, over 18 million individuals work for companies that offer matching gift programs — and yet an estimated $4-7 billion in matching gift funds goes unclaimed every year! And that’s not to say that these prospective donors aren’t...
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High-Value Nonprofit Conferences Worth Your Investment In 2020

  Just as corporate professionals seek to build upon their skills and expand their knowledge base to remain relevant in their industries, a professional in the nonprofit sector is no different. But there are dozens of pricey (and seemingly worthwhile) conferences available every year. How do you know which ones are worth your investment? If you’re looking to attend a nonprofit conference in 2020, then be sure to take note of the conferences (ordered chronologically by...
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Your Nonprofit Needs a Great Logo and Here’s How to Do It

Your nonprofit should be the same. Having a strong logo will make it easier for people to remember your nonprofit. Your logo should be instantly identifiable, something that really communicates who you are and what you stand for.  So what exactly makes a logo great? Here are a few tips:  Timeless: don’t try to hap onto a trend or fad, a good logo with stand the test of time and should still be relevant 10 years from now.  Original:...
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5 Ways To Make Your Nonprofit’s Silent Auctions Amazing!

Silent auctions are a great way to engage donors and raise funds for your nonprofit. They are fun, engaging and a great way to interact with your supporters face to face. However there can be a lot of work between planning, hosting and securing items so you’ll have your work cut out for you.  There are a few things you can do to make your live auction successful, and less stressful for you and your team. After all, they are meant to be a fun way to raise money for your...
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4 ‘Social Proof’ Techniques That Convince Supporters To Take Action

    Social proof is the positive influence that is created when an individual realizes that a mass of other people are doing something — that influence makes the individual conform and want to participate in that same thing too. Because we are social creatures, this strength in numbers is powerfully persuasive to our human psyche! Learn how to bake social proof into your website (and social media feeds) by taking advantage of the 4 techniques below....
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3 Vanity Metrics You Waste Time On (And What To Focus On Instead)

    On paper, it’s easy to see metrics as just a bunch of numbers — but metrics are fundamentally reports on people. Your nonprofit’s donation page getting 10,000 hits last month is a more abstract concept for our minds than realizing a stadium-full of people came across your donation form (neat!). Similarly, it can hurt to consider that 9,385 of those people saw your donor form and chose to walk away without supporting your cause (ouch). Therein lies the...
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