Try These Giving Tuesday Ideas 2020

  Giving Tuesday is likely one of the busiest fundraising days for your charity. Whether you love it, hate it, or love to hate it, you can’t deny that it is a great way to raise awareness for your cause and participate in one of the year’s most significant giving events.  The best way to succeed in your Giving Tuesday campaign is to begin planning early so you have enough time to get your assets, vendors and other materials ready before the big day. So, if...
Read more

Impress Donors by Perfecting Your Nonprofit Newsletter

  Your organization’s newsletter is a great way to build relationships with your donor base. They inform and engage readers on any updates within your organization and can become a powerful marketing tool. When done effectively, your nonprofit’s newsletter can help raise money, find volunteers, demonstrate gratitude and promote your programs.  Newsletters don't have to take hours of your time or look like modern works of art. They need to tell a compelling...
Read more

TikTok for Charity: the Ultimate Guide

  TikTok is the hottest trend right now. Since Covid-19 hit, more and more people are downloading the app to their phones. If you haven't already gotten TikTok, you should! Not only is it super entertaining, but there is a whole section on TikTok for charity.   For those unfamiliar, the platform consists of creating videos dancing, lip-syncing, acting, singing, cooking, drawing, and so much more in a minute or less. I downloaded the app a few weeks ago and...
Read more

Turn Organic Website Traffic Into Donations With These 3 Tips

    How many website visits does it take to get a donation? Well according to a study done by Next After, a nonprofit website will get just over 12,000 click-throughs a month and from those visitors 0.64% will make a donation in the same session.  As fundraisers, you already know that a lot goes into soliciting donations. Your website is a great place for people to learn more about your cause and values, but how can you turn these visitors into...
Read more

How to Get Ready For the Covid-19 Relief Giving Tuesday Event

  So a lot of you know about Giving Tuesday. It’s a global movement that normally happens the first week of December as a way to help the community get involved with volunteering and donating to local charities. Well, in a few weeks on May 5, 2020 there is another Giving Tuesday event happening as an emergency response to the needs caused by Covid-19.    The Giving Tuesday website describes this action as a day to "rally people around the world to tap into the...
Read more

How to Use The Different Facebook Fundraising Features

  The Facebook fundraising tool is a fantastic way for people to easily donate to your organization right off of their social media. Not only can you start your own fundraisers, you can register your nonprofit into a database for people to choose from to post on their timelines. With Birthday fundraisers growing in popularity, having your nonprofit easily accessible on Facebook will not only help you raise money but also awareness of your...
Read more

Corporate Matching Gift Programs: A $4-7 BILLION Missed Opportunity

    It’s no secret that donor acquisition is time-consuming and expensive for nonprofits of all sizes. But how enticing would it be if your efforts were guaranteed to bring in at least 2X the donor’s original gift? Well, over 18 million individuals work for companies that offer matching gift programs — and yet an estimated $4-7 billion in matching gift funds goes unclaimed every year! And that’s not to say that these prospective donors aren’t...
Read more

High-Value Nonprofit Conferences Worth Your Investment In 2020

  Just as corporate professionals seek to build upon their skills and expand their knowledge base to remain relevant in their industries, a professional in the nonprofit sector is no different. But there are dozens of pricey (and seemingly worthwhile) conferences available every year. How do you know which ones are worth your investment? If you’re looking to attend a nonprofit conference in 2020, then be sure to take note of the conferences (ordered chronologically by...
Read more

Your Nonprofit Needs a Great Logo and Here’s How to Do It

Your nonprofit should be the same. Having a strong logo will make it easier for people to remember your nonprofit. Your logo should be instantly identifiable, something that really communicates who you are and what you stand for.  So what exactly makes a logo great? Here are a few tips:  Timeless: don’t try to hap onto a trend or fad, a good logo with stand the test of time and should still be relevant 10 years from now.  Original:...
Read more