3 Major Ways That Automated Marketing Frees Your Nonprofit’s Time

  The misconception surrounding the buzzwords "marketing automation” is that it’s a near-magical tool that lets you "set it and forget it” when it comes to your nonprofit’s marketing. Not true! Marketing automation doesn’t do all your marketing for you — it lets you scale whatever processes you already have. When done right, marketing automation frees up your limited resources and allows your team members to pursue more creative, meaningful work. When this happens, your...
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The Power of Data Storytelling in Non-Profit Marketing

How do you form a strong, memorable connection between your non-profit and your donors? You take advantage of one of the most powerful (and increasingly popular) communication tools - data storytelling! Data storytelling bridges the gap between hard data and human communication. Blending these two key components is necessary if you want to retain your donors’ attention to your cause. Why? Because the human brain has been hardwired over thousands of years to more easily remember...
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Why Your Nonprofit Must Collect These 3 Data Types

  I have memories from when I was young of my parents sending monthly donations to a nonprofit that sponsored a child in a developing country. I also remember occasionally ripping open and peeking at my parents’ mail (oops!) hoping to find photos or updates about that little child in Rwanda. I would instead find a list of questions that the nonprofit requested my parents answer. Huh?! Disappointed, I would toss it aside before plopping down in front of the TV for the rest of the...
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Want To Step Up Your Email Campaigns? Read This First

  Online giving has grown by 23% over the past year, and a significant slice of that online revenue (28%) was generated through email-based marketing. There is a catch though: stats also show that response rates to email campaigns have shrunk by 9%. So while email campaigns should still demand a strong focus of your fundraising efforts, they now require more sophisticated strategy to produce fundraising results. Fundraising emails can be hard to get right....
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Millennials might be your nonprofit's future

    We've all heard the clichés about millennials "killing” businesses. Breathless articles scrutinizing the generations spending habits and differing priorities from their parents and grandparents. In headlines spanning nearly the last decade, millennials have been blamed for the death of everything from posh country club golf courses, to the humble table napkin. But, what do they mean for nonprofits? A potentially bright future....
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How email marketing can help turn new donors into long-term stakeholders

    Every new donor you earn is a victory, but it's only the beginning of the battle! Now that you've earned a new donor, you need to keep them, and one of the best ways of turning a fresh donor into a valued long-term donor is through email marketing. Don't let the name throw you off, email marketing doesn't need to be cynical or obnoxious. When done right, it can be a great way to keep your donors engaged, connected, and in the loop. Email marketing should be...
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Dealing with difficult donors

  Donors are the lifeblood of any non-profit and should be treated like it. Every donor is valuable and should be duly appreciated and thanked for their contributions, generosity, and partnership. That said, the relationship between donor and organization isn't without its own type of strain or friction. While the vast majority of donors you cultivate will likely be selfless, generous people who just want to do their part to support your cause, there will always be a few...
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Writing the perfect appeal letter

  Writing an appeal letter is one of those things that seems easy, right up until you have to put pen to paper. When you get right down to it, an appeal letter is making an extraordinary request, you're asking people to not only give up their hard-earned dollars for a cause, you're asking them to trust you to make the most of that money as well. It's a big ask. When you write an appeal letter, you have to make your case quickly and convincingly. You only get one chance...
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Thank your donors like you mean it

Its true that giving is its own reward, but a little gratitude doesn't hurt! When you're running a charitable organization, you want your donors to know how much you appreciate their contribution to your cause. The best way to do that is with the perfect thank you letter. Share your passion A thank you letter is not the place to play coy. When you're writing on behalf of an organization to a large number of people, it's easy to slip into a very distant and formal voice....
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