Donation Page Best Practices

Your donation page is the last stop a donor will take in their online giving journey, so it needs to be perfect! Studies have shown that online giving is growing at three times the rate of overall giving. So having an exceptional donation page means securing online donors and tracking conversion rates.  What makes a great donation page? It needs to be clean, quick and motivate your visitor to take the final step in the giving process. If you haven’t already...
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How to Write An Annual Fundraising Appeal Letter

  Now the leaves are turning red, there's a cold breeze in the air, and pumpkin spice lattes are available to order, it's time to learn how to write an annual fundraising appeal letter that your donors will love. Saying thank you to your donors is a huge part of building that relationship with them, and encouraging them to increase their giving. 65% of donors only give once and out that group, 80% said they could have been convinced to make a second donation, which...
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Benefits of Data-Driven Fundraising

  How does your organization set goals for your fundraising and strategic plans? The first thing you should look at when deciding on new ways to move forward is analyzing your past and asking questions on what works, how to improve and how to stay relevant.  Collecting and analyzing your donor data is so vital to your nonprofit’s success. Data-driven fundraising is smart fundraising because you are using statistics and known variables to drive your...
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Beginners Guide to Donor Survey Questions

  Sending out donor surveys is a very good way to get into the heads of your donors. Your donor survey questions will offer insight into why they give and the type of relationship they want to have with your organization. All of which is essential data to have in your CRM as you develop your marketing, fundraising and communications.  Surveys are a great way to plan better events and activities by asking donors about their logistical preferences. Using a...
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Impress Donors by Perfecting Your Nonprofit Newsletter

  Your organization’s newsletter is a great way to build relationships with your donor base. They inform and engage readers on any updates within your organization and can become a powerful marketing tool. When done effectively, your nonprofit’s newsletter can help raise money, find volunteers, demonstrate gratitude and promote your programs.  Newsletters don't have to take hours of your time or look like modern works of art. They need to tell a compelling...
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How to Tell Your Nonprofits Story in Your Donation Receipt

Donation receipts are a normal part of your organization’s operations. Still, with a little creativity and some tweaks to your template, you can turn it into an excellent piece of content, showcasing your nonprofit’s work. Your donors already look forward to receiving their receipts, so by adding a few adjustments to your template, you can share how your donor’s contribution has helped you achieve your goals.  Personalizing your donation receipts is a terrific...
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6 Best Practices That Every Donation Receipt Should Have

When someone donates to your organization you will want to rest assured that your system is generating accurate and timely receipts. You worked hard to get your 501(c)(3) or T3010 so make sure your donation receipts are clean and compliant with tax regulations.  Each country, province or state will have their own guidelines for tax receipts but generally your nonprofit’s donation receipt should include: A statement indicating that it is an official receipt...
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Entering the Unknown: How to move Forward Through Covid with Annis Karpenko

  //   This week Annis Karpenko talked about community building and planning coming out of the pandemic. Annis is the Executive Director of Visual Arts Mississauga and has over 20 years experience in the industry. Her organization, like many others, is working their way through the pandemic and adapting by offering online programs and partnerships with other organizations.  We talked about planning when you’re unsure of what's next...
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5 Ways to Segment Your Donor Data that Get Results

  As a professional fundraiser, you know how important communication is with your donors. No one likes to feel like another email on a mailing list, each one of your supporters is a part of your organization’s success and should be treated as such.  There is a reason why donor data is so important. A person’s age, behaviour and values have such a huge impact on their decision making and by matching our communication to each different group you are maximizing...
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