Is your monthly giving program not working? Let’s fix that!

  Monthly giving programs are an essential addition to your fundraising strategy.  Having a steady stream of funds will provide you with peace of mind, dependable income and contribute to your organization's overall stability. Whether you are looking to develop a monthly giving program or hope to improve on the one you already have, we are here to help you find success.  Recurring donations can become a considerable asset to your...
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5 Direct Mail Fundraising Strategies that Work

Direct mail isn’t old fashioned. Mixing direct mail fundraising with your digital marketing strategy is a combination that can’t be beat! 35% of donors say they prefer to respond to direct mail by giving digitally, and 50% of donors say they will respond to a direct mail appeal if they see the same call to action online - demonstrating the power of integrated campaigns! Many people still value print marketing, premiums and bounce-backs, and using it alongside your...
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Make Your Donors Smile With a Year-End Campaign Video

  You know the saying, "a picture speaks 1000 words” well, imagine what you can do in a video! Creating a year-end campaign video to showcase your accomplishments for 2020 is a great way to get creative and recap everything you’ve done in the past year.  Year-end campaign videos can:  Demonstrate the impact of the  year’s accomplishments Showcase your organization’s personality Thank your donors and let them know how they...
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Donation Page Best Practices

Your donation page is the last stop a donor will take in their online giving journey, so it needs to be perfect! Studies have shown that online giving is growing at three times the rate of overall giving. So having an exceptional donation page means securing online donors and tracking conversion rates.  What makes a great donation page? It needs to be clean, quick and motivate your visitor to take the final step in the giving process. If you haven’t already...
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How to Write An Annual Fundraising Appeal Letter

  Now the leaves are turning red, there's a cold breeze in the air, and pumpkin spice lattes are available to order, it's time to learn how to write an annual fundraising appeal letter that your donors will love. Saying thank you to your donors is a huge part of building that relationship with them, and encouraging them to increase their giving. 65% of donors only give once and out that group, 80% said they could have been convinced to make a second donation, which...
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Benefits of Data-Driven Fundraising

  How does your organization set goals for your fundraising and strategic plans? The first thing you should look at when deciding on new ways to move forward is analyzing your past and asking questions on what works, how to improve and how to stay relevant.  Collecting and analyzing your donor data is so vital to your nonprofit’s success. Data-driven fundraising is smart fundraising because you are using statistics and known variables to drive your...
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Beginners Guide to Donor Survey Questions

  Sending out donor surveys is a very good way to get into the heads of your donors. Your donor survey questions will offer insight into why they give and the type of relationship they want to have with your organization. All of which is essential data to have in your CRM as you develop your marketing, fundraising and communications.  Surveys are a great way to plan better events and activities by asking donors about their logistical preferences. Using a...
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Impress Donors by Perfecting Your Nonprofit Newsletter

  Your organization’s newsletter is a great way to build relationships with your donor base. They inform and engage readers on any updates within your organization and can become a powerful marketing tool. When done effectively, your nonprofit’s newsletter can help raise money, find volunteers, demonstrate gratitude and promote your programs.  Newsletters don't have to take hours of your time or look like modern works of art. They need to tell a compelling...
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How to Tell Your Nonprofits Story in Your Donation Receipt

Donation receipts are a normal part of your organization’s operations. Still, with a little creativity and some tweaks to your template, you can turn it into an excellent piece of content, showcasing your nonprofit’s work. Your donors already look forward to receiving their receipts, so by adding a few adjustments to your template, you can share how your donor’s contribution has helped you achieve your goals.  Personalizing your donation receipts is a terrific...
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