Donor Engine

23 DEC 2020

'Podcast’

Gillian Smith Demystifies the Wonderful World of Fundraising

Sabrina Sciscente

Fundraising is a hard job. It takes more than skill and knowledge. You have to be a special type of person to succeed in the fundraising space. Fundraisers are motivating, determined and charismatic to invite people to become supporters, and, in my opinion, that takes a lot of work. Whether you’re a volunteer or an employee, the best way to learn is from experience, and that is precisely what today’s guest Gillian Smith...

18 DEC 2020

'Marketing’

5 Google Ad Grant Tips For Exceptional Campaigns

Sabrina Sciscente

If you haven’t already, you need to take advantage of Google Ad Grants. Google offers a monthly in-kind gift of $10,000 to registered nonprofits to use towards ad campaigns. It’s a reasonably easy grant to get, and when used correctly, it can be a great way to find potential volunteers and donors. Using keywords, your nonprofit can run unlimited awareness and donation appeal campaigns that pop up when someone searches your targeted keyword. Google Ads will...

11 DEC 2020

'Generic, Fundraising’

Donor Engine’s 5 Must Know Fundraising Trends for 2021

Sabrina Sciscente

With only two weeks left in the year, it’s time to start thinking forward to 2021. What new fundraising trends are emerging, and how can your nonprofit be even more successful in the new year? 2020 certainly shook things up, but it also pushed nonprofits everywhere to experiment with new ways of fundraising. We had to learn how to work from a distance, take extra care in our hygiene practices and work together to fight the challenges that the pandemic...

9 DEC 2020

'Podcast’

Andre Vashist Explains How To Check Bias and Build Inclusivity in the Nonprofit Sector

Sabrina Sciscente

// 2020 didn’t just mark the start of a new year, but a new decade. Even though the last few months have been more than challenging, it is time to move forward and look beyond COVID. How will we pave the way for new communities to thrive, and how can we get new generations of donors and philanthropists involved within the sector? Andre Vashist is a Network Developer & Co-Creator of Verge Capital. He is committed to...

4 DEC 2020

'Management & Leadership, Donor Relations’

Take Measures to Prevent a Nonprofit Data Breach

Sabrina Sciscente

When you use a CRM, your nonprofit is putting your trust and data into the hands of another company’s system. A few months ago, you may have been notified of a data security breach that occurred within a database used by many nonprofit organizations. Hackers broke into their system and stole data from some of the most prominent organizations across the globe. Not only did the massive data breach put nonprofits in a tough spot, but donors were scared for their personal...

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