Year-End Giving Statistics Every Fundraiser Needs to Know

With only two weeks left in September, the last quarter of the year is right around the corner and now is the time to start thinking about your year-end strategy. Between Giving Tuesday and December 31, the last month of the year is the busiest for fundraisers.  Knowledge is power when it comes to planning, and we’re not just talking about your donor data . Use the giving statistics below as a bouncing board to start planning your fundraising campaigns and...
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Julia Campbell Founder of J Campbell Social Marketing On Social Media Strategy

      Your social media shouldn’t be stressful. As a key part of your digital strategy , your social channels are a great place to tell your story, connect with your audience and have fun! Julia Campbell has been helping nonprofit organizations for years, fine-tuning and teaching ways to simplify their social media strategy.  Julia Campbell is a consultant and author who specializes in online fundraising and communications. Her book...
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Donation Page Best Practices

Your donation page is the last stop a donor will take in their online giving journey, so it needs to be perfect! Studies have shown that online giving is growing at three times the rate of overall giving. So having an exceptional donation page means securing online donors and tracking conversion rates.  What makes a great donation page? It needs to be clean, quick and motivate your visitor to take the final step in the giving process. If you haven’t already...
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How to Write An Annual Fundraising Appeal Letter

  Now the leaves are turning red, there's a cold breeze in the air, and pumpkin spice lattes are available to order, it's time to learn how to write an annual fundraising appeal letter that your donors will love. Saying thank you to your donors is a huge part of building that relationship with them, and encouraging them to increase their giving. 65% of donors only give once and out that group, 80% said they could have been convinced to make a second donation, which...
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