Donor Engine

26 DEC 2019

'Marketing’

Purchased Email Lists Are Not Only Ineffective, They’re Dangerous — Learn Why

Christina Basil

If you’ve been in the nonprofit industry long enough, then you surely know (or at least have a gut feeling) that purchasing your mailing list is a bad idea. If your fundraising campaigns aren’t doing too hot, or you’ve been struggling to grow your list past a certain size, the temptation to buy a "shortcut” to success can get the better of any of us. Did you know that it is now illegal to purchase mailing lists in Canada under the Canadian Anti-Spam...

18 DEC 2019

'Marketing, Donor Relations’

4 Major Keys For A Killer Text-To-Donate Campaign

Christina Basil

In a recent blog post, we covered the basics of what goes into a successful text-to-donate campaign and the reasons why it’s such a powerful fundraising method in today’s digital age. Read that post here: The Reasons Why Text-To-Donate Campaigns Are Super Effective In 2019 Today, we dive deeper into four critical things your nonprofit needs to consider before choosing to move forward with a text-to-donate fundraiser. Be mindful of these,...

11 DEC 2019

'Marketing’

The Foolproof Way To Set Up Your Nonprofit’s Instagram For Success

Christina Basil

You’re probably no stranger to Instagram, at least from a personal standpoint. You may use it compulsively to keep up with family, see what celebrities are up to, or share funny dog videos with your friends. You know well enough how to publish a new photo, post a comment, and write captions. But maintaining the Instagram account of a professional organization is a different ballgame. There are currently over 500 million daily users on the platform . No matter what the target...

4 DEC 2019

'Marketing, Donor Relations’

The Reasons Why Text-To-Donate Campaigns Are Super Effective In 2019

Christina Basil

With mobile giving up by a whopping 205% in 2018 , it’s important that nonprofits large and small seriously consider investing resources into mobile fundraising options for future campaigns. Encouraging donors to "text-to-donate” is an easy, convenient and user-friendly way to get your donors involved! How Does A Text-To-Donate Campaign Work? In a text-to-donate campaign, the nonprofit sets up A) a campaign keyword, and B) a mobile giving page....

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