5 Attention-Stealing Subject Lines For Your Nonprofit’s Email Campaign

    Your subject lines have the power to make or break your email campaigns, so they’re not to be taken lightly. Nearly 50% of email recipients open an email based solely off the subject line, so it’s unwise to think that you can get away with a boring subject line just because the actual content of your email is important. With inboxes busier than ever, your subject lines need to command the reader’s attention, invoke their curiosity, make them laugh, or...
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Why These 2 Donor Metrics Matter Most (& How To Calculate Yours)

    In our digital age where a donor’s every action is documented, it’s becoming easier and easier to fall down the rabbit hole of so-called ‘vanity metrics’ when measuring your nonprofit’s success. Social media platforms, websites, CRM systems, and email marketing platforms all offer data for every little thing imaginable. You can track bounce rates, click through rates, social media likes and shares, web traffic sources, page views, post impressions… the list...
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5 Non-Negotiables To Attract Media Coverage As A Small Nonprofit

    When we think of media coverage, we usually picture major publications like the Wall Street Journal, the New York Times, or large corporations like CNN. For a smaller organization, it can definitely feel daunting or even impossible to earn media attention. However, plenty of small to mid-sized nonprofits are able to successfully leverage media coverage to raise awareness for their cause! Let’s look at some of the ways a small nonprofit can harness media to...
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Charity Live Streams: The $75 Million Fundraising Idea Your Nonprofit Will Love

Charity live streams are essentially the younger, cooler, trendier cousin of the charity telethon. And with the market value of streamed content expected to surpass $70 billion by 2020 , there’s clearly money to be made in this exploding online industry — live streaming events for charity have already raised over $75 million so far with no signs of slowing down. Considering the low overhead cost to run a charity live stream, your nonprofit (no matter how large or small) can get in on the...
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