When it comes to the ever-changing realm of technology, the biggest stumbling block to long-term success is often not the technology itself, but rather the likelihood that employees and loyal users will embrace tech updates with open arms. To get your users onboard with any major change to your system, it’s crucial that you first recognize which of 3 categories of consumer behaviour your users fall under. Once you know which type they embody, you’ll be better equipped to cater...

  Online giving has grown by 23% over the past year, and a significant slice of that online revenue (28%) was generated through email-based marketing. There is a catch though: stats also show that response rates to email campaigns have shrunk by 9%. So while email campaigns should still demand a strong focus of your fundraising efforts, they now require more sophisticated strategy to produce fundraising results. Fundraising emails can be hard to get right....