The Power of Data Storytelling in Non-Profit Marketing

How do you form a strong, memorable connection between your non-profit and your donors? You take advantage of one of the most powerful (and increasingly popular) communication tools - data storytelling! Data storytelling bridges the gap between hard data and human communication. Blending these two key components is necessary if you want to retain your donors’ attention to your cause. Why? Because the human brain has been hardwired over thousands of years to more easily remember...
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Why Your Nonprofit Must Collect These 3 Data Types

  I have memories from when I was young of my parents sending monthly donations to a nonprofit that sponsored a child in a developing country. I also remember occasionally ripping open and peeking at my parents’ mail (oops!) hoping to find photos or updates about that little child in Rwanda. I would instead find a list of questions that the nonprofit requested my parents answer. Huh?! Disappointed, I would toss it aside before plopping down in front of the TV for the rest of the...
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5 Strategies For Successful User Onboarding During Tech Changes

In our last blog post, we dove into the 3 types of users you will encounter whenever managing change , particularly technological changes. If you haven’t done so yet, be sure to check out Part 1 of this 2-part series (approx. 3-5 minute read). Once you’re aware of the 3 user types to look out for during a period of tech change for your software, the clear next step is to learn strategies to implement during this time that ensure both your team and your users all experience a...
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Implementing Tech Changes? Understanding These 3 User Types Is Key For Change Management

When it comes to the ever-changing realm of technology, the biggest stumbling block to long-term success is often not the technology itself, but rather the likelihood that employees and loyal users will embrace tech updates with open arms. To get your users onboard with any major change to your system, it’s crucial that you first recognize which of 3 categories of consumer behaviour your users fall under. Once you know which type they embody, you’ll be better equipped to cater...
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Want To Step Up Your Email Campaigns? Read This First

  Online giving has grown by 23% over the past year, and a significant slice of that online revenue (28%) was generated through email-based marketing. There is a catch though: stats also show that response rates to email campaigns have shrunk by 9%. So while email campaigns should still demand a strong focus of your fundraising efforts, they now require more sophisticated strategy to produce fundraising results. Fundraising emails can be hard to get right....
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