How email marketing can help turn new donors into long-term stakeholders

    Every new donor you earn is a victory, but it's only the beginning of the battle! Now that you've earned a new donor, you need to keep them, and one of the best ways of turning a fresh donor into a valued long-term donor is through email marketing. Don't let the name throw you off, email marketing doesn't need to be cynical or obnoxious. When done right, it can be a great way to keep your donors engaged, connected, and in the loop. Email marketing should be...
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Improving internal communication for a better nonprofit!

Your nonprofit is growing. Over the past few years you've had to create new roles, new positions, and even new departments to handle all the different facets and ends of your organization. This is a good thing! But it can also lead to some trouble spots when you grow too quickly without keeping everybody on the same page. The problem with maintaining several different departments is also the same thing that makes them useful – specialization. Departments focus on...
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Dealing with difficult donors

  Donors are the lifeblood of any non-profit and should be treated like it. Every donor is valuable and should be duly appreciated and thanked for their contributions, generosity, and partnership. That said, the relationship between donor and organization isn't without its own type of strain or friction. While the vast majority of donors you cultivate will likely be selfless, generous people who just want to do their part to support your cause, there will always be a few...
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Are your volunteers feeling the love?

    The strength of a nonprofit lies in its people. That includes its staff and its volunteers. One of the most pressing (and difficult) tasks of any nonprofit hoping to expand its reach and make a positive impact in the world is to build and energize a body of volunteers. Great volunteers make great organizations. They are your best brand advocates and your foremost recruiting instruments. They can help your nonprofit grow, expand, and take on more ambitious...
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Percentage based billing is just about the worst thing ever.

  In recent years, percentage-based billing has become more and more common for vendors in the non-profit space, particularly to charge for the portions of their service that involve credit card / financial transactions. So instead of charging you a monthly / annual fee, you pay a certain % of each transaction you process using their service.  Now it’s beyond question that this is a fantastic and profitable business model. Let’s look at Visa Inc. who contrary to...
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